THE NEW GENERATION OF LUXURY The London EDITION offers both a reinvention of its landmark building and the luxury hotel experience. Located in Fitzrovia on the edge of Soho, the boutique hotel blends thoughtful design and intuitive service with excellent dining and nightlife in a space that boldly brings together the past with the present. HOME AWAY FROM HOME Oak floors, wood-paneled walls, custom furnishings and evocative photography from Hendrik Kerstens create a cabin-like feel, akin to that of a private yacht, in each of the 173 guest rooms and suites. EDITION EXPERIENCES Exclusive hotel offers highlight dining at Berners Tavern, bespoke cocktails at the Punch Room, specially crafted experiences for kids and the city itself, from luxury shopping to iconic sights. CULINARY GENIUS IN LONDON Under the culinary genius of Michelin-starred UK chef Jason Atherton, dining at The London EDITION embodies Schrager’s ‘new kind of gathering place’, offering seasonal, contemporary British cuisine at Berners Tavern and bespoke specialty cocktails in the Lobby and Punch Room bars.